As other digital marketing tactics have grown, the question of “is email marketing still important?” has arisen.
Yes, in a word. Developing a solid email marketing plan allows you to engage and interact with your target audience in a personalised manner while also increasing revenue at a low cost. Email marketing solutions, like other platforms and media, allow your company to reach clients more easily than ever before.
Here are my top 8 reasons for email marketing’s importance and how it might benefit your business:
1.Maintain communication with your target audience
Emails can help you keep in touch with your customers. Consumers have the ability to check their email whenever it suits them. It may make them feel as if you are thinking about them. This email may simply say, “Hi, we’re thinking about you, here’s a wonderful offer!” or “Here’s a rundown of what’s been going on around here in recent weeks.” Those who have subscribed to your email list have already agreed to receive these messages. So, they’ll probably love these emails (as long as you provide them something worth reading), and it’ll increase consumer engagement.
2.Communicate with customers in real time
According to Litmus, mobile devices were used to open 54% of all emails. This is crucial and should be
considered while devising any marketing strategy. Mobile devices are increasingly being used by
customers to access not only emails but also other forms of media and information. Furthermore, well‐
designed emails convert at a higher rate on mobile than any other media. Hit ’em while you’re on the
move!
3.Emails are used by people
Email has been a medium of communication for a long time, nearly 40 years in fact. Email has quickly
become one of our primary modes of contact as the years have passed. We’ve all been taught to
respond to emails in some way. Whether it’s to reply, forward, click through to anything else contained
within the email, delete, buy something, or sign up, the options are endless. We usually respond to
emails in some way. Knowing this, you may use email to encourage individuals to visit your website, call
you, or take any other action. In fact, email marketing was responsible for almost 25% of sales last year.
4.Email marketing is simple to track
After you’ve sent out your email campaign, most email marketing solutions allow you to follow what
occurs next. Delivery rates, bounce rates, unsubscribe rates, click through rates, and open rates can all be tracked. This offers you a better idea of how your email campaigns are performing and which ones
need to be tweaked or eliminated entirely. These figures should not be overlooked. They’re a crucial
component of your overall internet marketing strategy. While numerous research and surveys suggest
“ideal” figures to aim for, it all depends on your sector and target audience. If your clients not only
desire but also expect daily emails, you should provide them what they want. Sending too many emails
to customers who don’t want more than one per week, on the other hand, will boost your unsubscribe
rate. It all comes down to getting to know your clients and giving useful material.
5.It’s affordable
Yes, we know you’ve been waiting for us to comment on this. For less than a penny each message, you
can reach a big number of people. With email marketing’s low cost per (potential) conversion, I’m not
sure why every organisation doesn’t participate or engage more frequently.
At SendGrid’s Platinum Marketing Email level, email marketing services like SendGrid cost $0.0006 cents
per message. You can send up to 12,000 emails per month for free with Mail Chimp. Larger monthly
plans for bigger enterprises with up to 600,000 subscribers are also available, as well as high volume
sender plans for anything above that. Vertical Response, another email marketing firm, offers free email
marketing up to 4,000 emails per month and 1,000 email contacts. Subscription services are also
available for high‐volume senders.
6.Allows for more precise communications
Let’s speak about the importance of email marketing in terms of lead nurturing ‐ often known as email
lead marketing. The essential point is that your potential consumers are at various phases of thepurchasing process. Some are in the consideration stage, while others are in the research and comparison stage, and yet others are ready to buy. Buyer personas can assist you in determining what type of content to develop for each step.
7.Raising brand awareness
No, social media isn’t the only tool that can help a business raise brand awareness. Having a customer’s or prospect’s email address indicates that they are interested in your company. By keeping top of mind, email marketing allows you to increase that degree of interest and brand awareness.
This does not imply that you should send four daily emails to each and every consumer. That’s a terrific way to have customers dislike you… Instead, use email marketing to highlight your involvement in the community. Too often, businesses use email marketing to try to sell, sell, sell their products while entirely overlooking the importance of brand awareness. They’re also preventing the ultimate prospect of gaining customer trust and giving their business a sense of personality by doing so.
8.It’s also timely
Yes, if you approach email marketing correctly, one of the benefits of it can be to sell your items. It’s critical to make use of all available client data and information. Sending clients, a birthday offers or informing them that their favourite dish is half‐price is far more successful than simply sending them a menu.
Seasonal offers can also be included in this email marketing plan, allowing you to promote a Christmas special or an annual sale. Create a sense of urgency for any offer — clients are more inclined to buy when a deal is about to expire.
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