More email is now opened on a mobile device than on a desktop, So emails mobile friendly is increased with 55 percent of emails being opened on a mobile device. As the number of desktop users continues to fall, being able to create marketing campaigns that display and...
The first email optimization was sent in 1978, resulting in $13 million in revenue and launching what has since become the most popular marketing platforms to this day. Email isn’t as flashy as other newer channels like texting and social, but it is an effective...
Not only will you learn why email marketing is still relevant in 2021, but you’ll also understand why an email marketing plan is more important than ever. Win New Customers and Retain Existing Customers with Engaging Experiences Email automation helps you turn...
As other digital marketing tactics have grown, the question of “is email marketing still important?” has arisen. Yes, in a word. Developing a solid email marketing plan allows you to engage and interact with your target audience in a personalised manner while also...
Every Marketer Should Know These Email Marketing Metrics 1. Open rate Email marketing metrics open rate has long been one of the most basic and widely utilized KPIs among email marketers. Open rate measures how engaged our subscribers are as well as how effective...
In our small email marketing world, every email marketer uses technology advances so quickly that it’s easy to lose sight of what an email is all about. An email is nothing more than a collection of words, regardless of segmentation, timeliness, deliverability,...
Recent Comments