Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. Seo is the new black in the market of digital marketing as it’s a success is ensured and is easy to work on. From beginners to experts anyone can do attain results with SEO.
SEO function is to increases the traffic to your website. By traffic, it means the audience/readers. It could be paid or unpaid traffic depends on your approach. It makes you visible on the search engine so that you can appear on maximum searches.
It has tools that solely focuses on making your website more attractive and reachable to the maximum number of audience on their search engine. Whether it’s your web design or content. It’s tool focus to bring out the best in both.
SEO has become one of the most used tactics in digital marketing in attaining audiences and customers. Here’s why:
SEO organizes your website in a way that can make it appear high in rank in search engines. With proper keywords and synonyms, it could help your website to filter through other websites. As search engines scan the different websites for the relevant result to the users.
It also helps in gaining higher rank as the search engine scan through sites that is easy to navigate and read. Thus reward them by increasing their ranks.
On-Page SEO includes everything that happens on your website. The things that you can control, which is more than content.
These things are:
- Meta-description – It’s a brief description of your website given to search engines and helps your visibility. It gives a reader a short insight into your website.
- Title tag – The title tag is the introduction to your website. It should be 70 characters or less. It should focus on the keyword and the name of your business.
- Sub-heading – Sub-headings make your content easier for visitors to read and improve your SEO.
- Internal link – Creating an internal link to your site can increase your visibility in the search engine.
- Image Name and ALT tag – When adding an image to your blog, it is vital to add the image name or keyword to it. It ensures high visibility to the search engine when being searched.
While content is one of the most vital parts of the site. The site architecture also plays a crucial part. Your website design should make it easy for search engines to scan or crawl your pages and content.
You should Build internal links between your pages, creating a sitemap, and then submitting your sitemap to search engines can both help improve your site’s visibility and give your search engines a better understanding of your content.
These are the factors you don’t have direct control over. These are solely based on social credibility and backlinks And the most important build the relationship of trust with your readers. For off-page SEO your content should work it magic by reaching out to the audience.
Black Hat SEO:
Black hat SEO involves tactics that focus on optimizing content only for the search engines. This tactic is followed by a company whose sole purpose is to make money by climbing up the ranks in a short time. It focuses is not on the real audience. Therefore these sites often look like spam.
White Hate SEO
White Hat SEO s approach to search engine optimization involves focusing on the human audience that will be clicking on and reading the site’s content. This approach is used by those whose purpose is to deliver rich content to readers and climb up to ranks accordingly.
SEO is a tactic hugely preferred and has good results in boosting the traffic to your website. Your Digital Marketing company could help you to get your website all the points in obtaining a high rank in a search engine by optimizing. So contact the best digital marketing agency for your future growth.