Email marketing is a lively and effective way to communicate with others. Email marketing allows you to communicate with your target audience in a very personal way. Email updates from your firm sit next to messages from your friends and family. That is why customized email marketing is the most effective. Email can be customized based on a customer’s behavior, ensuring that every communication is relevant to their needs. Changes in your organization, victories, requesting input from your customers – the list is practically limitless. Email is here to stay, with 2.5 billion users.
Still not convinced that email marketing is right for your business? Let us give you six reasons why email marketing is an important medium to use.
1. Better than social media in terms of effectiveness (for customer acquisition)
Don’t get us wrong: social media is an essential part of any company’s marketing plan. Social media is an excellent platform for communicating with your audience and building personal bonds. As a result, it is a critical initial step toward achieving your ultimate goal – conversion.
Email marketing, on the other hand, is the way to go when it comes to converting people into members, consumers, or supporters.
2. Cost-effective and economical
It’s simple, effective, and low-cost. It helps businesses to communicate with a big number of customers for a low cost per message.
This makes it a better choice for small-business owners on a budget than traditional marketing methods like TV, radio, or direct mail. You are not required to accept our word for it. According to a joint study by Shop.org and Forrester Research, email marketing is one of the most efficient client acquisition techniques for 85 percent of US shops.
Despite the proliferation of new technology and social networks, marketers continue to rely on email.
#3 Individualized & Customizable
In email marketing, segmenting your audience into lists and delivering each list a customized email message that resonates with your reader and can provide them with something of value is what you’re truly doing (segmented and targeted emails generate 58 percent of all revenue according to DMA, and marketers that use segmented campaigns, have noted a 760 percent increase in revenue, according to Campaign Monitor).
#4 Focused on Taking Action
Everyone is taught to do something with an email, whether they realize it or not: reply, forward, click-through, sign-up, or even direct buying.
Consider the following:
Because email is a transactional medium, you can utilize it to drive visitors to your website and, ultimately, sales.
Using email as part of your overall small business or startup marketing strategy can allow you to see results right immediately, and you can get sales with email marketing.
In this, there is no room for speculation. You can trace who opened your email, which links were visited, and how many individuals unsubscribed using any email marketing platform.
You can quickly see how well your email campaigns are functioning, make changes, and increase your efficiency. Email marketing metrics are crucial to keeping in mind as you track and assess your overall internet marketing approach. Also read- 5 ways to create a strong e-commerce website for your business
#6 People may constantly check their email on their mobile devices
People check their emails all the time now that mobile devices are so common—in line at Starbucks, during their office commute, in the waiting room at the doctor’s office, at the grocery store, and everywhere else.
Some people believe that, as social media platforms become more prominent, email should be neglected and pushed to the side.